Plus, you receive awesome inspiration from popular brands and similar logo fonts you can use. Today’s article is devoted to the diversity of logo fonts and it comes with some pretty good suggestions for your next logo design.
Or, right on the contrary – blur the brand message and cause misconception. It does not store any personal data.It’s incredible how the choice of a logo font can instantly establish trust and put a strong foundation on the future customer-brand relationship. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. It has since found its way into the design repertoire of countless firms. It was originally used in the magazine Avant-Garde, which ran from January 1968 to July 1971. Avant-Garde GothicĪvant-Garde Gothic is a geometric sans-serif font designed by Herb Lubalin and Tom Carnase. Here are some of the most well-known brands that share those typefaces. The following fonts have been mainstays in logo design for decades. It’s about the abundance of brands throughout modern history up until (and including) today who have rested easily on just a few well-designed typefaces. Massimo Vignelli explicitly named his five fonts: Futura, Helvetica, Times New Roman, Bodoni, and Century.īut this article isn’t about Massimo Vignelli, or his particular typographic preferences. And many of them have been around since the mid-20th century. There’s a reason certain typefaces have maintained their stranglehold on logo design for so long. It’s easy to assume that just because you want your logo to stand out, you have to go big and colorful, easily separating your name from the crowd of similarly designed logos. Today, we will be discussing some of the most identifiable branding fonts, digging into how they work, and asking why so many successful businesses have used the same few fonts for decades. Because of its reliance on the written word, a good wordmark design will require a decent understanding of typography. In branding, a commercial wordmark is a font-based logo that focuses exclusively on the business name. Need an awesome logo for your brand? Check out Penji for unlimited graphic design services or one-off logo designs. I mean, just a few basic fonts? Is this going to get my brand across? How can I stick out if I rely solely on the traditional routes of branding? You’re right to ask these questions, but let’s consider some facts:ġ) Many of the world’s most recognizable brands employ one of the three most commonly seen typefaces, and 2) You have likely never realized how many brands use the exact same font for their brands. But even in all his triumphant, historically charged glory, you’d be right to question such a bold claim.
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